If you want to fulfill your dream of helping people become stronger, fitter, and more confident, you've gotta own the fact that you're a Business Owner
Let me guess: you became a personal trainer because you had a passion for helping people fall in love with physical activity, move with greater ease, and learn how strong they really are. Or something along those lines.
Am I right?
You’re probably not here solely for the money, and I have a hunch that, since you’re reading this, you aren’t a serial entrepreneur who’s simply looking for another business to build and turnover.
Every personal trainer I’ve met has gotten into the business because they had a passion for helping people with their fitness, and NOT a passion for running a business.
In fact, many of the trainers I’ve met struggle to embrace the title of Business Owner. “I just wanna train people” is what most of them say.
But you and I both know the thought of working in a corporate gym until the end of time doesn’t exactly conjure up feelings of fulfillment.
Racing all over town from one gym to another with a few clients’ homes scattered in between doesn’t leave much space for working on your business, let alone working on yourself by squeezing a quick workout in.
And having 15 clients dictate your schedule is basically like having 15 different bosses telling you where to be and when.
I was like you—training clients all over the place at different times each week. 5am, 7am, 9am, 2pm, and 4-pm onwards. I thought 17-hour days were just par for the course.
I was writing 3 blog posts each week (and created a new opt-in for nearly every blog post to help grow my list).
I was emailing my list 3 times per week because that’s what all the experts said I had to do.
I was active on Facebook, Twitter, Instagram, and Pinterest on the daily, and I was spending hours searching for shareable content on the weekends (because apparently the content I was creating wasn’t enough).
On top of that, I had a full roster of clients which had me training 23 hours per week. I was training some clients in a gym and some in their home, oftentimes with an hour scattered in between here and there. I loved some of my clients, but if I’m being honest, I took on many I didn’t jive with, just because I was afraid to say no to money.
Needless to say, I was over-worked, overwhelmed, and on the road to Burnoutsville.
I knew something needed to change, so I pulled up my big girl panties and started investing in Coaches and Mentors. I asked for help with systems and structures. Some things worked, some didn’t, but what’s important was that I learned how to treat my business like a business.
As a result, I have a business I’m proud of with clients I love, a schedule that allows some sense of normalcy (but not too much normalcy, ’cause that’s kinda boring), and consistent revenue that supports my lifestyle.
Ultimately, I developed a simple approach that worked for me, and I’m excited to share it with you.
So if you want to be in the fitness industry for the long haul and earn a profitable income while doing so….
If you want to make massive impact in your clients’ lives….
If you want the freedom to tackle your own athletic pursuits and experience life to the fullest without feeling drained by your work….
Your business needs systems.
It needs structure.
It needs organization.
How would you feel if you woke up each morning knowing the one thing you were going to do to move your business forward for the day?
What would your monthly bank statements look like if you had consistent revenue coming in that allowed you to create a real budget?
How would it feel to actually find free time in your schedule? And to be able to enjoy that free time rather than feel guilty for not working because you knew you did the important things already? How would that impact your relationships? Your energy levels? Your work?
Let’s clean your messy business up, shall we?