In this episode of The Daily Sweat Podcast, Ariana talks with Lee Cassells, an industry veteran in the personal training and fitness management industry, about managing the business side of your personal training. Lee shares tips on how newbie personal trainers can get started, mistakes they want to avoid, and how to build a reliable source of income in the first few critical months when you are growing your business.

Key Points of Discussion

  • Different ways for you to spark your personal training, especially when you are first starting out
  • How the field of personal training has evolved over time
  • Mistakes newbie personal trainers
  • Mental mindset all personal trainers need to stay in business
  • Getting over the hurdle of the scary S-word (sales!)
  • A simple process for developing a constant pipeline of clients and referrals to help you build the business of your dreams

Notable Quotables

‘Unfortunately, now, the conditions are ‘Here a bunch of supplements that you have to sell . We don’t really care if you like these supplements or agree with supplements. You still have to sell or you are fired at the end of the month.”

“You just have to figure out what your “why” is and start going down the path you want, not what the industry is telling you to do.”

“You can’t challenge anyone unless you know what your challenges are.”

“Make sure you balance out what you promise to what you actually give as a service provider.”

Resources Mentioned


Be Obsessed or Be Average by Grant Cardone

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It”by Michael E. Gerber

How To Sell In ANY Economy by Lee Cassell, Stan Peake, Catherine Brownlee

Connect with Lee

Website: I.T. Clubs

LinkedIn:Lee Cassells

Twitter: Lee Cassells

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